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Meet the Talented Black Musical Artists Taking Over 2021/12

12/15: WILLIE JONES
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This artist says he’s bringing a “different flavor” to the country music scene.

BHM Artists to WatchWillie Jones, an emerging country singer, shares that being a Black artist within the country genre has allowed him to give Black country fans a voice to relate to. 

“I toured with Willie Nelson and Dwight Yoakam before COVID, and their fans didn’t look like me at all. But guess what? They felt what I was doing,” Jones tells PEOPLE. “They showed love. Country music is about storytelling. That’s what I fell in love with, and that’s what I’m doing. It’s just that my stories sound a little different, but people are vibing with it.”

With his debut album Right Now, the Louisiana native is telling his stories with songs like “Down for It” and his hit “Bachelorettes on Broadway.”

In his most recent single, “American Dream,” Jones also using his music to speak up on racial inequality in America. He told PEOPLE in January that the song was his “patriotic protest anthem” and is “a song of hope.”

The previous X-Factor contestant shares that there isn’t a set method to his music creation process, he is drawn to what feels most authentic to who he is as an artist.

“I can only make music that makes me feel good,” says Jones. “There’s no secret formula to my sauce. Hold up, maybe there is: it’s 100 percent, natural, certified organic, Louisiana drippin’ Willie Jones.”

Watch to his video for American Dream (Official Video)

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